Reliance 'Fresh'?

Reliance Fresh is the new rage (quite literally) in town. The food and grocery retail outlets of the Mukesh Ambani Group have been the target of often violent protests by vegetable vendors who are worried about the effect the outlets will have on their livelihood. Attracted by cheap prices, customers have been flocking in hordes to the outlets giving sleepless nights to the vendors. The situation is such that many outlets go out of stock within a couple of hours after opening.
While the situation seems good for the customers, recent experiences with Reliance Fresh show that the stamp of Reliance does not necessarily guarantee quality at all times. I say this from personal experience as on many occassions recently, the supposedly 'fresh' fruits and vegetables I bought from Reliance Fresh turned out to be the exact opposite. One would expect Reliance to not cut corners like this and stock really 'fresh' products on its shelves. Moreover, what I have noticed is that people have faith in Reliance and do not select the fruits and vegetables as carefully as they would have done if they were purchasing them from a roadside vendor. Reliance should take this faith for granted at its own peril. Also, the prices are slowly but surely being increased. Not so fast, Mr Ambani. The vegetable vendors are still lying in wait to win customers back.